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Who we are

"Premium Japanese seafood supplier with an ocean of expertise" 

Sun Ocean Ltd was founded in 1994 as a humble distributor of fresh fish to only a handful of restaurants. Now it has changed its name to True World Foods (UK) Ltd and has grown to become one of the leading distributors of fresh fish to Japanese restaurants in London.


True World Foods has come a long way from its humble beginnings in the mid-1970s when the company (known as New York Fish House) sold fish to passersby on the streets of Brooklyn, New York.

With an unwavering dedication to quality, a constant commitment to our customers and a strong work ethic, the company has steadily grown to the pre-eminent distributor of Asian specialities. The organisation that started out as a modest supplier of fresh seafood has grown to more than two dozen independent locations throughout North America. As well as expanding to Canada, Japan, Korea and in more recent times, into Europe with the United Kingdom, Spain and Germany. We offer a diverse and wide range of premium products with a decidedly Asian focus, including frozen seafood and non-seafood items, fresh produce, gourmet meats, dry grocery products and a full line of restaurant tools, supplies, tableware and equipment.

Today, we’re a convenient and reliable seafood supplier to many Japanese restaurants in the UK — always delivering the highest quality and the best available products. With a trusted network and a parent company spanning Europe, North America and Asia, we are ideally placed to meet your business needs. Our team scans the globe for in-season delicacies, inspiring and supporting chefs and business owners at the cutting edge of Japanese cuisine. 

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